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Results: 25
Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives
Pratap Mandal
Jan 01, 2020
Multinationals require analyzing a number of pricing considerations while competing in globally. Firms require setting different and appropriate prices of their products for each of the markets they operate in. The price of a...
Published by: IGI Global
Country of Origin and Consumer Perceptions
Pratap Mandal
Oct 01, 2020
Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands...
Published by: IGI Global
Pricing and Ethical Issues for Global Markets
Pratap Mandal
Apr 01, 2021
Multinationals operating in global markets require analyzing several pricing considerations. They require setting appropriate prices of their products for each of the markets they operate in. Price of a product is an important...
Published by: IGI Global
Shifts in Customer Relationship
Pratap Mandal
Jan 01, 2022
Companies require building and maintaining customer relationships to achieve excellence in the digital age. Companies should be selective and should develop relationships with loyal and profitable customers and discourage...
Published by: IGI Global
Marketing Information, Analytics, and Intelligence
Pratap Mandal
Oct 01, 2021
Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship management (CRM) in making proper usage of the...
Published by: IGI Global
Achieving Business Excellence for Luxury Brands
Pratap Mandal
Oct 01, 2021
Luxury brands possess specific characteristics which are different from that of other brands and require special considerations for marketing and promotion. The target market of luxury brands constitutes of high-end customers...
Published by: IGI Global
COVID-19 and the Tourism Industry
The study compares the impacts of Covid-19 to past disease outbreaks, disruptive events, and examines the current effects of the pandemic in general and on the tourism industry in particular. It aims to discuss the impact on...
Published by: IGI Global
Generating Ideas for New Product Development
Pratap Mandal
Jan 01, 2020
Continual innovation is imperative to sustain competition. Companies require generating innovative product ideas and implementing them. Companies require understanding customer requirements and preferences and doing continual...
Published by: IGI Global
Adoption of E-Commerce and M-Commerce Marketing Practices
Pratap Mandal
Jul 01, 2021
E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The...
Published by: IGI Global
Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives
Pratap Mandal
Oct 01, 2019
Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and...
Published by: IGI Global
Marketing in an Economic Downturn – Challenges and Opportunities
Pratap Mandal
Jan 01, 2020
The business environment is uncertain. It becomes even more turbulent during recession. This uncertainty directly affects the investments made by firms. Firms hesitate to invest during a recession because of the belief that the...
Published by: IGI Global
Excellence and Customer Delight in Services Marketing
Pratap Mandal
Oct 01, 2021
Innovation, differentiation, and e-adoption are imperative for companies to sustain in the competition. It is difficult to innovate and differentiate physical products. Service companies gain in importance because of higher...
Published by: IGI Global
Service Excellence in Marketing for Firms
Pratap Mandal
Jan 01, 2022
Innovation and differentiation are imperative for companies to sustain in the competition. Innovation and differentiation are possible more in services than in physical products. It is difficult to imitate differentiation...
Published by: IGI Global
Managing and Applying Innovation in New Product Development - Strategies and Initiatives
Pratap Mandal
Jul 01, 2019
Companies require introducing new products in the market and manage product innovation properly to remain ahead in the competition. Innovative firms should adopt a customer-centered approach towards managing innovation. They...
Published by: IGI Global
The Changing Marketplace
Pratap Mandal
Jul 01, 2020
The marketplace is changing rapidly due to a number of forces, which include technology, globalization, social responsibility, and consumer concerns about sustainability. The new forces result in capabilities of and...
Published by: IGI Global
Marketing of Private Labels
Pratap Mandal
Jan 01, 2021
Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands...
Published by: IGI Global
Institutional and Government Markets
Pratap Mandal
Jan 01, 2021
Institutional and government markets constitute not-for-profit market with the main objective of general welfare of people. Such markets are characterized by low budgets and captive patrons. Companies serving institutional...
Published by: IGI Global
Retailing Trends and Developments - Challenges and Opportunities
Pratap Mandal
Apr 01, 2020
The retail environment is changing rapidly. The competition is getting tougher. Some of the developments taking place include tighter consumer spending; new retail forms; shortening retail life cycles and retail convergence;...
Published by: IGI Global
Small Businesses
Pratap Mandal
Jul 01, 2020
Positioning and branding in the minds of the target market are imperative for any company. Small businesses find it challenging because of limited resources and budgets. Small businesses adopt a number of innovative ideas and...
Published by: IGI Global
Marketing Realities in the New Environment
Pratap Mandal
Jul 01, 2020
The marketplace is changing rapidly and is different from what it used to be previously. Today's marketplace has access to more information, is more competitive, and customers are more empowered. The change has happened because...
Published by: IGI Global
Pricing and Public Policy Issues
Pratap Mandal
Oct 01, 2021
Companies adopt pricing policies to maximize the revenues and profits generated. Some of the policies are not fair. Major public policy issues in pricing include unfair pricing practices within distribution channel levels such...
Published by: IGI Global
Consumer Expectations From Brands During COVID-19
Consumer expectation is a crucial factor that leads to consumer satisfaction. In this competitive environment, brands must be aware of consumer expectations. The coronavirus pandemic is a worldwide crisis that has changed the...
Published by: IGI Global
Pricing Strategies for Companies During the COVID-19 Pandemic
Companies adopt pricing strategies to maximize their profits. However, in light of an ongoing pandemic, these strategies have been put under the scanner across industries. Companies need to modify their pricing strategies to...
Published by: IGI Global
Brain network mapping and glioma pathophysiology.
Adult diffuse gliomas are among the most difficult brain disorders to treat in part due to a lack of clarity regarding the anatomical origins and mechanisms of migration of the tumours. While the importance of studying networks...
A Novel Methodology for Cloud of Things-Based Secure Higher Education Framework Using Zero Knowledge Proof System
The cutting-edge technology, namely Cloud of Things (CoT) has shaped the existing business process into a new orientation in terms of performance, usability, and reliability. Among different business processes, online education...
Published by: IGI Global